illustrationAbout
I take products from low-fi wireframe to shipped, production front-end: React, TypeScript, Tailwind, component libraries. I design the system and I write the code that ships it — research-informed, AI-native, and fast. The working prototypes on this site are mine, end to end.
I’ve built across B2B and B2C — most recently designing and coding at Experience Plus, before that head/lead designer for a B2B SaaS startup (CloudNatix, a UI on top of Kubernetes), and senior design roles at Oracle, Saatchi & Saatchi, and Motorola Solutions. Consulting work spans DocuSign, Audi, Intel, Louis Vuitton, and McKesson. I’ve taught at Art Center and UC Berkeley Extension. I’ve led teams — but what I want to do is build.
What I work in
Build
React · TypeScript · Tailwind · Vite · component libraries
AI-native
Claude Code / agentic workflows · LLM feature integration · GenAI (MidJourney → Runway)
Design
Product · UX/UI · design systems & tokens · research (quant + qual)
Domains
B2B · B2C · enterprise SaaS · native mobile · web
Design systems
I built a tokenized design system that let engineering handoff move fast — write once, read many.
Research → shipped
Full-cycle UX research in under a week; straight-to-final designs when the problem is clear.
Ownership
Startup approach: I take a problem, define it, and ship the solution end to end.
Measured impact
Billion-dollar growth curves, landmark acquisitions, doubled digital share: the companies I have designed for have numbers to show for it. Every figure is verified and traceable to a public source.
Users · 20M → 1B+ (2012–2025)
Digital / RM / analytics · doubled to 30–35%
Cloud revenue · +51% YoY to $1.5B
Compute cost · up to −60% · DevOps productivity 5×
GMS · $1.6M → $1.2B (2000–2008)
Revenue · €29.1B → €30.6B (2013–2014)
Contextual Intelligence Engine · 350+ brands
$1.2B
Zappos — later acquired by Amazon
$136.5M
Securant ClearTrust — acquired by RSA Security
€30.6B
LVMH revenue during the Louis Vuitton engagement
350+
brands on Aktana’s Contextual Intelligence Engine
: public filings, press releases, and vendor-published case studies. Figures are company-level outcomes during or following my engagement periods; results like these are the work of many hands, and I don’t claim sole credit.
The record
I have led design and shipped code at every stage, from the dotcom years to the AI era. Here is that record, in results.
Business growth
Designed early e-commerce UX for Zappos, later acquired by Amazon for $1.2B
Redesigned DocuSign's contract management platform, now serving 1B+ users and ~1.8M paying customers
Led UX work for Louis Vuitton during a period of €30.6B LVMH revenue and $28.4B brand valuation
Contributed to Oracle's 51% cloud revenue growth ($1.5B)
Doubled Saatchi & Saatchi Health's digital business to 30-35% of agency work
Delivered up to 60% cloud cost reduction and 5X DevOps productivity improvement at CloudNatix
Experience innovation
Designed foundational UX for Aktana's AI Contextual Intelligence Engine, now used by 350+ brands across top global pharma
Designed UX for Securant's ClearTrust, later acquired by RSA Security for $136.5M
Contributed to Oracle's Redwood Design System, unifying a diverse product portfolio
Saatchi Rx Club Award — Sanofi Pasteur campaigns recognized by the Rx Club Awards for creative excellence in healthcare advertising
Helped launch LATimes.com — one of the first major U.S. newspapers online
Named inventor on US Patent 10,572,136 for interactive display systems (assigned to National Geographic)
Teams & culture
Created Oracle's Prague-based Design Center (a full-time role outside Experience+); led 20+ person international UX team across multiple cloud products
Established the UX and research department at Saatchi & Saatchi Health
Scaled Chroma Design to a 12-person team in the early dotcom years
Teaching
UC Berkeley Extension — instructor, UX professional education
Art Center College of Design — instructor